Transforming Online Lending for America's Farmers
As part of the team at Inzovu, the goal of this ongoing project is to partner with Farm Credit Services of America (FCSA) to embrace a digital transformation strategy to achieve omnichannel excellence for its customers.
How can we transform online lending for America’s farmers?
Problem
Farm Credit Services of America (FCSA) provides financing to help agricultural producers maintain and grow their farming operations. To remain competitive in an increasingly uncertain financial time and a consumer financial market that has largely digitized the customer experience, FCSA has embraced a digital transformation strategy to achieve omnichannel excellence for its customers. They aim to serve and empower customers by providing seamless access to agricultural financing, insurance and data-driven insights for where, when, and how customers prefer to do business.
Details
Role: Product Designer
Methods: Affinity Mapping, Agile Framework, Information Architecture, Usability Testing, User Flows, User Interviews, Research Workshop Development and Facilitation
Tools: Azure DevOps, Dovetail, Figma, Maze, Miro, User Interviews
